North America
Music & Events
Red Bull Music Academy was the company’s global music initiative, and they wanted to celebrate its 15th year anniversary by hosting it in the biggest media market in the world, New York City.
We collaborated with top event production personnel in the city to oversee the 30 events, which ensured that the technical production value was of the highest quality. We rewarded top venue partners with music programming, created an aggressive marketing plan that took over key subway & OOH locations, and activated a world-class music festival that garnered hundreds of millions of media impressions globally.
Event Production
Strategy
Marketing
