North America
Sports
Red Bull needed help to build a program that would allow them to target the cycling community in a credible and captivating way.
We partnered with local influencers, and overhauled an event series that built excitement within the fixed gear cycling community. Our partners not only promoted the event, but also participated which drove immense interest throughout the region. Lastly, we created a plethora of content that was covered by Time Magazine and was viewed over 1.4MM times on Youtube.
Production
Influencer Marketing
Strategy
