North America
ESports
Red Bull wanted to break into Esports and build a credible event platform that would appeal to gamers and ultimately drive increased product consumption.
We helped produce & marketed a world-class Esports competition in NYC and live streamed it internationally to over a hundred thousand simultaneous viewers. We partnered with Blizzard, the games creators to help further drive reach & credibility. We hosted meet & greets with the players, and established strategic partnerships with video game clubs, Esports Teams, and national gaming publications, which resulted in a sold out event and millions of online views.
Project Management
Marketing
Live Streaming
